disturbing teachings of jesus

how counter cultural is jesus' primary teaching in his sermon on the plain from luke's gospel (lk 6:20ff)?

But woe to you who are rich,for you have received your consolation.
But woe to you who are filled now,
for you will be hungry.
Woe to you who laugh now,
for you will grieve and weep.
Woe to you when all speak well of you,
for their ancestors treated the false prophets in this way."


we SHOULD be disturbed...